YRF- YASH RAJ FILMS NOW ALSO IN FASHION WORLD
The big production house of Bollywood yash raj films, that produces the big budget films now launched a fashion house 'DIVA'NI' . The first fashion house open in the south extension market of south Delhi.
The big production house of Bollywood yash raj films, that produces the big budget films now launched a fashion house 'DIVA'NI' . The first fashion house open in the south extension market of south Delhi.
Yash Raj Films always started a fashion trend with their movies from Rekha in Silsila till Katrina Kaif in Jab Tak Hai Jaan. All these sizzled fashion attire of heroines are now available in DIVA'NI for public. In Diva'ni basically ethnic types of attire will be available like Saries, Suits and Lahangas. The starting price of Diva'ni Stores is 5000.
Yash Raj Film started this Fashion House in partnership with Delhi-based Karol Bagh Saree House. Karol Bagh is a manufacturer and retailer of Indian Ethnic Dress.
"Diva'ni is a marriage between cinema and fashion," said Sanya Dhir, brand director at Karol Bagh Saree House, 26, who is a member of the promoter family of the Rs 300-crore ethnic wear maker that owns intellectual property right for Diva'ni brand.
Mrs Pamela Chopara said that," This is a tribute to my late husband Mr.Yash Chopara who always concern about the attire of his Heroins.
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